Philippe Cailloux
Productizing Digital Technologies
Productizing Digital Technologies
I facilitate the productization of emerging digital technologies by managing a creative and collaborative process. This process is informed by a variety of relevant human, technical, and business parameters.
For the past 25 years, I’ve led the development of new strategic digital media, social media, digital health, and cloud applications used by hundreds of millions of people.
Hands-on at heart, I’ve gained strong product leadership and executive experience working for both startups and some of the largest tech companies such as Adobe Systems.
I excel in turning the most challenging visions into Best-In-Class B2C and B2B2C user-centric products with a unique mix of critical thinking, leadership, and product development skills.
I have experience developing products for a variety of industries, markets, technologies, and organizations.
Industries: Digital health, authoring tools, digital media, IoT, social media, and publishing platforms.
Markets: Consumer and Enterprise (regulated and non-regulated) in the US and Europe.
Technologies: Cloud SaaS, Rest API, NLP, mobile, web, computer software, set-top boxes, firmware.
Organizations: Pre-seed, post-series A, B, and public corporations.
I Inform strategy and operations with actionable primary and secondary research data.
Research clients and users (enterprise, business, and consumer).
Assess competition and market parameters.
Analyze trends, latest news, and industry practices.
Client input meeting (Kali Care)
I facilitate team collaboration to craft and update product strategies and roadmaps.
What? Discuss and define product opportunities.
Why? Understand and communicate the decision process.
When? Prioritize short-term tasks, and push the rest “for later.”
Design sprint (Adobe Systems)
I manage and coordinate the day-to-day cross-functional development team as well as the predictability of deliverables.
Deliver fast, focused, and iterative value.
Facilitate daily technical collaborative product development.
Balance best practices with pragmatic reality.
Team new project scoping (Kali Care)
I ask questions, articulate roadblocks, challenge the status quo, and explore new ideas and solutions.
Design product concepts, data / user workflows, and user interfaces.
Facilitate team-level ideation and organize creative contributions.
Balance innovative ideas with execution challenges.
Product discussion (Roxio)
I reduce risks of product non-adoption by continuously collecting input from existing and potential clients / users.
Involve clients and/or users from the early stages.
Scope and communicate criteria of acceptance.
Test usability and brand perception based on the product’s maturity.
Rapid user feedback (FilmLoop)
I clarify, inform, and ensure everyone is on the same page and instill team-level accountability.
Share findings, updates, and decisions with key stakeholders.
Maintain a dynamic feedback loop with clients.
Set and update universal expectations.
Customer developer training (Echo)
Kali Care Projects Portfolio
The following projects portfolio describes some of the projects I initiated and led as Cofounder and Head of Product at Kali Care, a digital health startup focusing on patient remote eye drop medication monitoring.
Kali Care
JPG DeviceThe Kali Care JPG device is the first commercial real-time remote prescription eye drop monitoring device on the market. It records and transmits the patient's dosage data and has been utilized in clinical trials.
Scope
Full product cycle from market research to client support. One year to deployment and two years of operation.
Project developed concurrently with the Kali Care software platform.
Context
Kali Care was founded by an eye doctor who had developed an electronic prototype to detect the patient's motion when applying an eye drop. A pharmaceutical company expressed potential interest in the technology for an upcoming clinical trial.
At the time there were no similar products on the market.
The task was to lead the productization process of the electronic sensor technology from requirements to deployment and client support.
Result
For the first time, a pharmaceutical company was able to collect objective real-time patient medication use within a large ophthalmic phase III clinical trial across 22 countries.
This project placed Kali Care as the leader in real-time eye drop monitoring solutions and provided a validated reference for future clients.
Several innovations were granted domestic and international patents.
Worked with
Kali Care CEO and team
Client envoys
Domain experts
Physicians
Patients
Clinical researchers
Vendors
Patent expert
Key contributions
Researched domain and market
Interviewed client teams and clinicians
Defined product requirements
Designed the product
Managed the product development from ideation to manufacturing
Drafted test protocols
Wrote manufacturing, GDPR, and product documentation
Developed and ran pilot deployments with clients
Prepared and delivered executive presentations
Created the product branding
Trained and supported client deployments and operations
Kali Care
Software PlatformThe Kali Care software platform is the data management backbone and service layer of the Kali Care devices. It includes dashboards, system configurations, and analytics features.
Scope
Three weeks to the first demo, followed by years of continuous delivery.
Developed concurrently with the Kali Care JPG device.
Context
Initially, the electronic sensor prototype did not have a data infrastructure to support a commercial or clinical trial deployment.
The task was to define the software platform functionalities and to lead the software development process from inception to deployment and client support.
Result
The product was successfully launched and adopted globally by both clinicians and trial participants.
Millions of data points were recorded without any loss.
Kali Care successfully passed the GDPR audit commissioned by the client.
Worked with
Kali Care CEO
Software development team
Clients
Physicians
Contract research organization (CRO)
Users
Vendors
Patent expert
Key contributions
Researched domain and market
Gathered vital input from clients and clinicians
Assessed cloud solutions
Managed data architecture design
Defined cloud and dashboards requirements
Generated user experience elements
Designed UI dashboard
Managed the day-to-day development
Created API documentation and integrated with 3rd party system
Developed test protocols
Wrote product documentation and GDPR compliance
Prepared and presented executive demos
Led client delivery, deployment, and training
Kali Care
JAR DeviceThe Kali Care JAR Device was the first system to remotely monitor patients' use of disposable eye drop vials.
Scope
Three months from project initiation to client pilot deployment. Eight months to the first live clinical trial.
Context
A pharmaceutical company was looking for a remote medication monitoring solution for their upcoming clinical trial phase II. Their experimental medicated eye drop was packaged in single dose vials. A device was needed to remotely monitor this form of eye drop delivery.
The task was to explore the possibility of developing a new product within a couple of weeks as well as lead its development and client deployment.
Result
Kali care was able to sign a new client by developing the first device on the market capable of remotely monitoring patients' use of disposable eye drop vials.
It was made possible by the team's collaborative ability to innovate, design, prototype, manufacture, and deploy within 3 months.
The addition of the JAR device to the Kali Care product portfolio reinforced the leading position of Kali Care in the remote eye drop medication monitoring market and opened up the possibility of further commercial development contracts.
Several innovations were granted domestic and international patents.
Worked with
Kali Care team
Clients
Physicians
Contract research organization (CRO)
Users
Vendors
Patent expert
Key contributions
Validated client requirements
Facilitated team's ideation process
Defined the minimum viable product (MVP)
Managed product development
Coordinated with vendors
Designed and documented a validation test
Defined a production process
Created product branding and documentation
Updated client dashboard to support device
Developed and deployed pilot program
Facilitated client training and support
Kali Care
PLG DeviceThe Kali Care PLG Device was the 2nd generation of the Kali Care eye drop monitoring device. It was designed for faster customization and to lower production cost.
Scope
Six months from concept to implementation; ran concurrently with other projects.
Context
The onboarding of new clients necessitated redesigning the Kali Care eye drop monitoring jacket to match the client's unique eye drop bottle shape and size.
This process was not scalable.
The task was to present the direction for a new version of the existing product to the team and potential clients and to lead the effort to bring it to market..
Result
The PLG device replaced the previous monitoring product. By making the PLG module reusable across applications, it reduced the product customization time for additional clients.
Worked with
Kali Care CEO
Software development team
Hardware and mechanical engineers
UI designer
Client stakeholders
Vendors
Patent expert
Key contributions
Identified project opportunity
Designed 3D concepts and models
Promoted products and technology at trade shows
Led the implementation
Organized the product testing
Managed the companion app design, development, and testing
Developed promotional material
Coordinated pilots deployment
Kali Care
JAR Device ValidationA sub-project of the Kali Care JAR product development.
An initiative to validate and characterize the reliability of the Kali Care JAR device.
Scope
Five days from starting the test plan to finishing the report.
Context
The first functional prototype of the Kali Care JAR device had just been developed and the team was satisfied with its technical performance.
The task was to design and execute a product validation plan and to record the results in a document acceptable by the client.
Result
The client did ask Kali Care for internal validation documentation for the new JAR Device. The client was impressed with the scope of testing and corresponding documentation. The client signed the contract.
Worked with
Kali Care team
Beta testers
Key contributions
Initiated extensive validation project
Designed test plan assessing a variety of parameters
Procured test vials
Recruited test participants
Wrote validation report
Kali Care
Internal Automation ToolA sub-project of the Kali Care JAR product development.
A flexible Google script to generate device product stickers with unique serial numbers and QR codes.
Scope
Three days from identifying the need to completing deliverable.
Context
The first batch of Kali Care JAR Devices needed product labels with unique serial numbers, as well as product and regulatory information.
The task was to find a solution (72 hours maximum) to produce custom and professionally designed product labels at a low cost with the ability to edit the content as needed between production batches.
Result
Using Google Slides with the script allowed to produce professionally designed product labels at a marginal cost, within a few days, and with the needed flexibility.
The script was reusable for other product labels.
Worked with
n/a
Key contributions
Researched vendors options
Reviewed commercially available software
Developed a cost-effective sticker generator tool using Google Slides, Google Sheets, and Javascript
Kali Care
Rule EngineA sub-project of the Kali Care software development project.
A rule engine to quickly customize and automate the monitoring and unique configuration requirements of any given clinical trial.
Scope
Several weeks, concurrent with other projects.
Context
Each clinical study had different protocols, patient engagement expectations, and notification needs.
The initially developed process was not scalable. It also lacked flexibility and adaptability.
The task was to analyze the bottleneck in the existing client customization process and to design a system allowing for rapid configuration and deployment of clinical trials projects.
Result
The rule engine allowed the software platform to match new client requirements for both demos and actual clinical studies within minutes.
The rule engine was easily expandable when new clinical trial cases could not be addressed with the existing rule capabilities.
Worked with
Software developers
Client representatives
Key contributions
Made the case for introducing a rule engine
Designed the rule engine conditions and actions
Determined the first configuration parameters
Created the dashboard user interface
Configured rules for each clinical study
Software developers
Client representatives
Kali Care
Patient EngagementA sub-project of the Kali Care software development project.
A multi-channel patient engagement solution including a personalized app, automated interactive phone calls, and text messages.
Scope
Ongoing effort with continuing releases. Concurrent with other projects.
Context
Kali Care’s initial business was to collect objective patients' medication dosage data using the Kali Care devices. This included facilitating device deployment and management for clinical trials.
Additional commercial opportunities required the ability to add patient and physician engagement capability.
The task was to explore and prioritize a patient and physician engagement product roadmap and to see its development and deployment through.
Result
Kali Care was able to run a multi-language clinical-trial pilot. This pilot guided participants through a complex regimen using the Kali Care text message capabilities.
Worked with
A Psychology major college intern
Software development team
Client stakeholders
Key contributions
Researched the science of patients’ medication dosage compliance
Studied behavioral change management, Motivational Interviewing (MI), and BJ Fogg Tiny Habits
Assessed competitors’ solutions and client needs
Developed a medication dosage pattern synthetic dataset
Explored natural language processing (NLP) capabilities via SMS
Designed and managed the implementation of a card-based personalized app
Managed the implementation of a clinically validated assessment survey (GTCAT)
Kali Care
Twenty-minute Stunt PrototypingA prototyping stunt performed during a client meeting without preparation.
Scope
Twenty minutes from idea to demo.
Context
A business representative of a large client visited the Kali Care office to meet with the CEO to discuss possible collaborations. The representative brought a few commercial eye drop bottle samples for reference.
The task was to hack the Kali Care technology into the eye drop bottle received just five minutes prior and make a fully functional demo within 30 minutes.
Result
The potential partner was impressed that we could make a fully functional prototype with his eye drop bottle within 20 minutes. They eventually invested in our startup.
Kali Care CEO added this prototype to his roadshow demo kit.
Worked with
Hardware engineer
Key contributions
Promoted the stunt idea to the development team
Participated in the prototyping hack
Set up the dashboard for the live demo
Crashed the business meeting and performed a five-minute demo
Kali Care
Connected CosmeticsA smart cap project for high-end cosmetic creams.
Scope
Project was developed over several months, concurrent with other projects.
Context
The world's largest cosmetics company reached out to Kali Care to explore opportunities to leverage the technology for its high-end cosmetics product and experiences.
The task was to propose innovative applications aligning with the client’s business and brand experience objectives utilizing Kali Care technology expertise.
Result
The cosmetics company's senior management eventually decided to deprioritize the investment and this product stopped at a prototype stage.
Some innovations got granted patents.
Worked with
Cosmetics company representative
Kali Care CEO and product team
Industrial design contractor
Patent expert
Key contributions
Worked with cosmetics company representative
Provided direction to an industrial design contractor
Managed the design direction and feasibility assessment
Defined the product value proposition
Presented to the company incubation division
Developed and deployed products for dozens of companies and hundreds of millions of users worldwide.